立教大学

２０１９年１２月１２日（Thursday）１２：３０〜
場所：マキムホールM２階　グローバルラウンジ
事前予約不要、入場無料、使用言語＝英語（質疑応答の際には逐語訳可）
台湾から洪教授をお迎えしての研究会を予定しております。お昼休みの気軽な会です。お昼は持参ください。

Alice Y. H. Hong
Professor & Dean, College of Communication, Fu Jen Catholic University

Social media use in election campaigns :
U.S. vs. Japan vs. Singapore vs. Taiwan.
December12(Thursday) at 12:30, McKim Hall M2, Global Lounge

Abstract
This study tries to find how social media have been strategically
applied in the major elections in the U.S., Singapore, Taiwan and
Japan. It also hopes to explore the effects of the new campaigning
tools on political participation and voting behavior. The results
showed that social media use seems to have a significant impact on
voting behavior in the U.S.; however, the same results didn’t occur in
Asia. In Singapore, the Internet and social media did not prove to be
game-changers. In Taiwan, social media use did lead to a significant
impact on political involvement but not voting behavior. And in Japan,
many Internet users shy away from politics, controversy and barbed
language, whether greater access to political information in the
digital media is a recipe for closer political engagement is yet to be
demonstrated.